About Joplimo Mattress

Area Manager and Sleep Specialist, August D.

A different way to discover sleep

Mattress shopping can be overwhelming. There are so many choices, brands, comfort options and technology. What products can be trusted to make the difference they claim? So, at Joplimo Mattress we are committed to taking a different approach to discovering better sleep. You are unique and so is your place that you go to relax and unwind from the day to recharge for the next day. We are here to be the solution you have been looking for. We are passionate about the art of good sleep. Our mattresses are proudly handmade with intentional, high performance materials sourced local, then individually crafted by artisans here in the Ozarks. We favor quality over quantity to increase our company’s reputation and product loyalty which is why our flagship model is properly tagged, Foreverbed. While mass producing a mattress may be less expensive and less time consuming, we will not be known for shoddy construction and promise the gift of outstanding sleep. Our experienced Sleep Consultants will ask you the right questions to tailor lasting comfort, guaranteed. We understand life happens and comfort needs change over the years, which is why we welcome comfort modifications, complimentary throughout the warranty period. Sleep is too important to not own the exact mattress for your specific needs. We are…Crafted Local, Lifetime Comfort and Tailor fit to YOU!

Store Manager and Sleep Specialist, Ryan B.


Joplimo Mattress opened its first store in Joplin, MO in 2009. Joplimo Mattress has grown to 10 stores with locations in AR, MO and KS. Brian Croft, Owner and Engineer by trade, is a master at handcrafting the perfect mattress tailor fit to match your unique comfort and support. With over 25 options in our thoughtfully crafted and designed mattress line, we pair you with a bed that will feel custom made, special for you (and your partner). Our mattress options span from starting at a low cost bed solution up to the most sophisticated quality found in prestigious homes. Our small batch mattresses are crafted local, where we control the quality in each bed and cut out excess costs found in advertising and the overhead of name brand products. We are passionate about quality and advanced technology sleep solutions; you will find each step of the process to pair you with the perfect mattress to be stress free. We strive to provide outstanding customer service during your shopping experience but also throughout the lifetime comfort your mattress will bring. We are unique, just like you! We provide lifetime warranties and understand life happens and comfort needs change over the years. We welcome free comfort modifications where the firmness of your mattress is re-worked in our factory, complimentary throughout the warranty period. (see details) Sleep is too important to not own the exact mattress for your specific needs. You will never be stuck in a bed you don’t love. #abedforlife

Our Name – Joplimo

Joplimo is a reference to Joplin, Missouri – where we opened our first store.  In the 1930’s and 1940’s Joplin was often referred to as Joplimo by the locals.  The Joplin High School used the name for their yearbook for decades, even crowning a Joplimo Queen every year.  Joplimo is pronounced the way you would pronounce JoplinMO if you dropped the “n”.  A unique name for a mattress retailer that does things differently is fitting, but we are also extremely proud to have our roots in Joplin.  It is a community of amazing people and good old fashioned Midwestern values.


Built to a Better Standard – A More Thoughtful Approach to Design

Area Manager and Sleep Specialist, Josh W.

There is a new trend in the mattress industry – shrinking warranty lengths.  The industry is pushing the idea that a mattress should only last 5-7 years so that people buy mattresses more often than every 10-20 years.

It may be a poor business decision on our end to be mavericks on this one, but we would rather you have the best night’s sleep possible and a quality product that lasts than to sell “throw away” mattresses.  When customers are happy with their mattress, they come back to us to buy their children’s mattresses and to buy guest beds, and often times refer their family and friends.  This eliminates the need to advertise – which keeps our prices low.

Only the highest quality materials are used in building our mattresses.  For starters, our basic coils and traditional foams are higher quality than the kinds used by any national brand.  But, that’s not what our focus is.  We like to use materials that others neglect because of cost.  Without an advertising budget, we can afford to put the more sophisticated materials in our mattresses without our customers paying any extra for them.

A great example of the Joplimo difference in design is the use of Omalon foam as the support core in our memory foam and gel memory foam mattresses. The industry uses furniture grade polyurethane foam.  If anyone has ever bought a new couch and experienced the cushions most frequently used softening over time, they understand that a mattress with the same type of foam as the support under the layers of memory foam will also soften over time.  This softening typically causes a lack of support and a body impression you can feel but not see.  Since the industry only permits warranty claims on visual body impressions, a customer who experiences this softening of foam mattress usually is left unsettled and uncomfortable.  Omalon foam has a different cell structure than furniture grade polyurethane foam.  The cells in Omalon are horizontally structured in a way you would see bricks positioned, which allow for a greater surface area to handle wear and tear of nightly use.  Furniture grade polyurethane foam have cells that would be the equivalent of laying bricks opposite than you would ever see them positioned, which greatly reduces surface area and therefore breaks down faster over time.

You aren’t Cookie Cutter, Your Mattress Shouldn’t Be Either

Everybody is different.  Every body is also different.  Therefore, we do not feel you should settle for an off the rack solution.  At Joplimo Mattress, you can customize any aspect of a mattress; from the foundation, innerspring, foams, fibers, and fabrics – everything down to the color if you wanted.  Sleep is too important to not have the exact mattress for your body and specific needs.


Joplimo Mattress Leadership Team

We Give Back

At Joplimo Mattress, we want to play a role for positive change and hope for people in need. And because our mission is to be a medium of help for others, a percentage of all purchases go to a wide variety of nonprofit organizations that give the support needed to people struggling with the often-overwhelming challenges of life. Our logo includes a dragonfly, a creature of the wind and an agent of change. With humble business practices and the help of our customers, we too hope to be agents of change.


Lifetime Comfort Guarantee

The Lifetime Comfort Guarantee provides a service at Joplimo Mattress that is truly unique in the industry.  You don’t ever have to be stuck with a mattress you find uncomfortable.  Your mattress can be sent back to the factory and reworked to be firmer or softer – as many times you would like and completely free of charge during the life of your mattress.


Guaranteed Lowest Prices

Buy with confidence!  If a mattress goes on sale anytime within 90 days of your original purchase, Joplimo Mattress will gladly credit you back 120% of the difference.

Also, if you love a product at a different mattress store, but would rather purchase from Joplimo Mattress, let us know and and we will build it for you.  That’s right, you can have exactly what you want with all of the additional benefits Joplimo Mattress offers – for the same price of just the mattress set alone elsewhere.


On the Web

Owner’s LinkedIn Profile Page

Arkansas Business Journal Article

Springfield Business Journal Article

Joplin Globe Article

Shawnee Dispatch Article

Better Business Bureau Profile

Joplimo Mattress Blog 

Home Furnishings Business Article

Leggett Extreme Retail Makeover

Fourstates Homepage – Joplin Reopening Article

Good Bed Reviews

Yellow Page Reviews

Yelp Reviews



Mattress Industry Report, Joplimo Mattress

Joplimo Mattress donates to the Ronald McDonald House