Joplimo Mattress was founded on the principle of helping people. We aren’t just talking about helping people sleep better, but rather helping people that might be struggling with everyday life in the communities surrounding our Joplimo Mattress stores.
Brian Croft, the founder of Joplimo Mattress, lost his brother who fell victim of such challenges and ended up taking his own life back in 2001. At that time, his family noticed an abundance of dragonflies that seemed to keep them company in days and months that followed. Croft’s mother accepted the thought that they were his brother in spirit and since then the dragonfly has become a major part of their life, found in every corner of their homes and workplaces in the form of art or jewelry, serving as a constant reminder to live their lives fully.
There are many people who are passionate about making a positive impact on the lives of others in our local communities, therefore a percentage of all sales from Joplimo Mattress stores are invested in helping them with their efforts.